Have you wondered how other musicians seem to get their songs played in the streets and get bookings even before their songs are on radio? What you might or might not know is that they follow a 28 steps strategy which we will share with you below.
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RELEASE DATE: January 27, 2021
Have you wondered how other musicians seem to get their songs played in the streets and get bookings even before their songs are on radio or TV exposure?
What you might or might not know is that they follow a particular strategy to get their brand out there. They follow a particular strategy, which is what we will share with you in the following 28 steps. These 28 steps cost next to nothing:
Form part of social media groups with similar types or genres of music that you make. These groups should be active groups that share and consume music regularly.
Announce to your fans on your own social media pages, to these social media and WhatsApp groups the date when you intend to release your music. Indicate to them the platforms where your music is going to be released and the number of tracks you intend to release. The size of the album in megabytes.
In the social media pages and/or groups, request email and phone numbers of those who would like be part of your WhatsApp group and email list for the intended release. Indicate any other purpose the group is going to serve.
Join various music groups that share music, inform them of the date of release of your music, share your genre, and ask them to provide their WhatsApp contact details so that you may share your songs with them.
Create cover art for your project. The front cover should contain at least the following details, the name of the project, your name as an artist or group, the year of the release. The back cover should contain the name of the songs, the people featured, and the duration of the songs.
Create a WhatsApp group and email list mostly made up of your fans who have provided their details to you, ensure that you always communicate with these fans. Obtain and action their feedback. This is important for building a relationship with them and for your growth.
Request video shout-outs from those that are your fans already. Ask them to post about your upcoming album release on their social media pages and ask them to tag you. The video shout-outs could take the following form, “Hi this is X, look out for the release of artist’s name album on the date of release”.
Ensure that you post their video shout-outs on your WhatsApp status and social media pages to ensure that you create anticipation of your single, EP, or album release. Do this, at least 3 times before the date of the release. Caption it with the countdown to the date of release, for example, “3 days before album name release”.
Upload your music to the free download platforms that will assist you in building your music career. These platforms should be able to assist you to count the number of people that downloaded your music, identify the location from where these downloads took place at least.
Test whether the download links work properly before sharing.
When the time of release arrives, share links to your songs on your social media pages, with your fans and other various groups on the social media and WhatsApp groups.
Encourage your fans to share the links with some of their contacts who could be interested in your project.
Request contact details of those that have not been able to download the album so that you may send it to them. Indicate to them upfront that you will add them to the mailing list.
Choose various songs and mix them with some video clips preferably of people dancing to create dance challenges for these songs.
Request your fans to create video challenges of their favourite songs.
Observe the statics on the download page to determine which songs have been downloaded the most in the case of individual songs. Identify the physical areas where your songs have been downloaded. Do this for a few days.
After 5 days of release and downloads, choose the most downloaded songs and create dance challenges from those songs.
Request your fans to assist you with the video challenges. Share these video challenges on your social media pages and groups. Request your fans to share the dance video challenges as well. Repeat this, with different video challenges for at least a week. Include the links to the songs.
After your song has been released and there are various dance challenges made for some of your songs. Ensure that you collaborate with the local DJs. You should have provided them with the music on the day of the release already.
As a start, write to community radio interviews and request short interviews about the project, and have them play the project. You must ensure that your song has been registered with the relevant body to be successful at this.
Based on the statistics obtained from your download page, start making friends with the DJ’s in the areas where your music has been downloaded. Ensure that they also have the project.
Whenever they have events in the area arrange to make guest appearances to perform a song or two. They will appreciate this. Ensure that you are always presentable. Do not perform for free more than 3 times.